Posts About Maxine Salon

MAXINE SALON BLONDE-AHOLICS

 

MAXINE SALON BLONDE-AHOLICS
The Diagnosis: Blonde-aholic

Is there such a thing as too much blonde? Maxine Salon and Chicago Magazine’s 2012 Best Colorist, John Blue says “Yes.” In fact, he even has a name for them: Blonde-aholics.

How would you define a Blonde-aholic?

I would describe a blonde-aholic as someone who never feels they’re blonde enough, regardless of how light they actually are.  Some clients always feel as if they could be lighter.

These are the women who refuse to listen to their colorist’s professional suggestions that might involve softening the blonde and adding natural-looking lowlights or mid-tones to add dimension. Healthy blonde hair should reflect light and appear shiny, not dry and damaged as many blonde-aholic’s hair does.

How would a Blonde-aholic know if they were going overboard with the blonde obsession?

You know you’re a blonde-aholic when you find yourself booking a full foil highlight every four weeks, and not wanting any low-lights, or a gloss to tone it down.

Who are the blonde-obsessed celebs?

Christina Aguilera is a perfect example of a true blonde-aholic. Her hair most times, appears to be dry, damaged and even crunchy looking. Healthy blonde hair should reflect light and appear shiny. When it’s dull and damaged, it appears that way, regardless of how much shine hair product you use in it.

 
 
Maxine Salon Prescription:

Proper treatment depends on the type of blonde-aholic – if you’re a double process blonde, consider getting a touch up every four weeks and get a good trim each time to eliminate any “chewy” looking ends. For an overly highlighted blonde-aholics, consider low-lights, leaving the natural base color as-is, and possibly adding a deeper golden or wheat toning gloss to seal the cuticle and add shine.

As you see below, my model Danielle was overly-processed and lacked depth. She was once a double process blonde and transitioned into bleach foils. Her hair appeared damaged, lacked tonality and didn’t compliment her skin tone.


 

To fix up Danielle, I created depth at the root by applying a semi permanent color throughout the crown. We also decided to transition Danielle into a softer look by balayaging subtle highlights throughout with golden-toffee lowlights to create dimension and movement. At the end, we applied a richer, golden wheat glaze to bring warmth and shine, creating the appearance of a healthy, buttery blonde.

For all the blondes out there, what category do you fall into!? Come to Maxine Salon for a diagnosis!

 
About Maxine Salon
Maxine, the Chicago Flagship L’Oréal Professionnel Haircolor Center, offers expert haircutting, styling, and the latest color techniques.  These services – delivered by cutting-edge, accessible stylists and colorists, along with premium customer service–make Maxine a most coveted beauty destination.  The luxury professional hair care lines Kérastase and Shu Uemura Art of Hair are available.
 
Maxine is open Monday through Saturday with evening hours. Valet parking is available.

712 North Rush Street
Chicago IL 60611
312.751.1511
www.maxinesalon.com

 

Maxine Salon Talks Blonde


MAXINE SALON BLONDE HAIR
Two of Maxine Salon’s sought-after Colorists, Leslie Shores and Stacie Dybala, weigh in on the girls who really have the most fun – blondes!

How does one achieve a perfect blonde?

L: I start with skin and eye tone and a client’s natural hair color to determine whether to go cool or golden. If they have a light natural level we can go pretty light and still keep the hair healthy. With brunette hair it is usually best to stay within a golden, buttery tone. I really like to customize the blonde for each individual client depending on the aforementioned and the client’s personality! I might use foils, Balayage or all-over color. The perfect blonde can be a natural Balayage look, Giselle type highlights or a Gwen Stefani bold bleach tone.

S:  My latest tip: If you have dark hair, platinum highlights might not be the best option. Try a softer honey color instead. Also, try not to fight warmth so much. That soft golden tone is what is going to give you shine, if you ash out too much your hair will look dull and dry.

 
 
 
Which celebrities capture the perfect blonde?

L: I always think of Reese Witherspoon, Blake Lively, Gwyneth Paltrow, Giselle & Marilyn Monroe.



S: I personally love Blake Lively’s hair. It compliments her perfectly. She can go a little bit lighter or darker but always staying within what looks good with her skin tone.

What’s the best way to treat blondes at home?

L: I always recommend a blue-pigmented shampoo for clients to use once a week. Blue shampoo should not be used more than once a week because the blond color can get a blue hue to it.   For other days of the week, I suggest Kerastase Bain De Force shampoo and Ciment Anti-Usure Conditioner or Silk Bloom Shu Uemura Shampoo and Conditioner. It helps keep blonde bright even for golden blondes and can also prevent brassiness.   Blondes should opt for a scrunchy (yes they are still sold today!) over a ponytail holder that might wreck lightened hair.

S: Make sure you are using a moisturizing shampoo and conditioner; if you have any breakage use a protein based shampoo and conditioner to make your hair stronger. Shu Uemura Silk Bloom shampoo and conditioner are strengthening and extremely smoothing and moisturizing. Clients with fine damaged hair should use Kerastase Bain Force Architect shampoo and conditioner which are strengthening but don’t weigh the hair down.  And use a heat protecting styling product. The more you protect blonde hair from the blow dryer and flat iron/curling iron, the less breakage the hair will have.

Are there any styles that happen to work better with blonde hair than other colors?

L: I love retro waves on Blondes like Blake Lively and Marilyn Monroe, A high Bun, A pompadour like Gwen Stefani, Choppy bangs, a head necklace, & Braids of course!

S: I love soft textured styles on blonde clients. The color is meant to be soft, so it really looks its best if your style is soft too. Any type of braid or updo looks great on blondes because it accentuates the natural dimension that highlights give you.

 
 
 
About Maxine Salon
Maxine, the Chicago Flagship L’Oréal Professionnel Haircolor Center, offers expert haircutting, styling, and the latest color techniques.  These services – delivered by cutting-edge, accessible stylists and colorists, along with premium customer service–make Maxine a most coveted beauty destination.  The luxury professional hair care lines Kérastase and Shu Uemura Art of Hair are available.
Maxine is open Monday through Saturday with evening hours. Valet parking is available.

712 North Rush Street
Chicago IL 60611
312.751.1511
www.maxinesalon.com

Blast Press Clippings Round-Up – Week of July 15th

Biz Bash

Frontier-Where to Host Olympics Viewing Parties in Chicago

The Pony Inn-Where to Host Olympics Viewing Parties in Chicago

Cheeky Chicago

Castaways-Cabanas at Castaways 

Chicago Pipeline

Lottie’s-Saturday Events in the Neighborhood – and BUCKTOWN GARDEN WALK!

Chicago Pride

The Pony Inn-The Pony Inn

Chicago Sun-Times

Kanela-The Big Deals 07.20.12

Quay-There’s nothing wimpy about a capon

Chicago Tribune

Riva Crab House-Today’s top deals: Savings on Princess Vera Wang at Kohl’s and more

Concierge Preferred

Castaways-Castaways

Courier News

Carlucci-Nightlife

Hugo’s Frog Bar-Nightlife

Porter’s Pub-Nightlife

CS

Chicago Cut-Summer Lobster Boil 

Tavern on Rush-Alfresco Dining Spots

Des Moines Register 

Whole Foods-Whole Foods Market opens with a rush of shoppers

Whole Foods-Tour the new West Des Moines Whole Foods Market

Dining Chicago

Riva Crab House-Seek out this summer seafood

Eater

Bar Umbriago-Leopold’s Belgian Independence; Barry’s Spot Shuttered; American Junkie Update; More

Gibsons-Here Are 20 Iconic Dishes at Restaurants in Chicago

Troquet-Restaurant review: Troquet by LM in Chicago

KCCI

Whole Foods-Whole Foods opens first store in Iowa

Metromix

Brasserie by LM-Bastille Day Celebration

Quartino-Quartino Monthly Wine Bash

Waterleaf-Waterleaf July Cooking Class

My Daily Find

Chicago Cut-Barbecue Basics: Summer Grilling Tips from Executive Chef Russell Kook

My Suburban Life

Waterleaf-Exotic flavors mix at new restaurant

NBC Chicago

Maxine Salon-Head Over to the Braid Bar

Now You Know

Kanela-Kanela Breakfast Club review

Oak Park

Troquet-Worth the Trip: Troquet

Patch

Carlucci-Carlucci Hosts Opera Night

Waterleaf-Waterleaf July Cooking Class

Whole Foods-National Retailer Whole Foods Acts Like a Local at West Des Moines Store

Racked

Cellular Intelligence-Get a Summer Lift Without the “Ouch”

LM Restaurant-Elate to Become LM Bistro; Au Cheval Opening in London

Red Eye 

Bar Umbriago-Skinny Bar Snacks

Kanela-Blue For You

Quay-Grills Gone Wild

Urban Union-Get Squashed

The Foodarazzi

Chicago q-Mafia Mondays – Q-ing It Up

The Local Tourist

LM Restaurant-LM Moving from Lincoln Square to River North

Time Out Chicago

Seadog Cruises-Extreme Thrill Ride boat tour

Seadog Cruises-Top 10 things to do this weekend

WGN TV

Whole Foods-Midday Fix – Cherry Treats

WHO TV

Whole Foods-NEW OPTION: Whole Foods Market Opens

Windy City Media Group

Frontier-DISH Weekly Dining Guide in Windy City Times

Yumbly

Agio-Chicago Area QuickNews for July 17th, 2012

Carnivale-Chicago Area QuickNews for July 10th, 2012

Chicago Cut-Chicago Area QuickNews for July 10th, 2012

Kanela-Chicago Area QuickNews for July 10th, 2012

Koi-Chicago Area QuickNews for July 10th, 2012

LM Restaurant-Chicago Area QuickNews for July 10th, 2012

Lottie’s-Chicago Area QuickNews for July 10th, 2012

Quay-Chicago Area QuickNews for July 10th, 2012

Rosebud Shaumburg-Chicago Area QuickNews for July 17th, 2012

Zagat

Rosebud-Get In The Kitchen With Cooking and Cocktail Classes

 

Maxine Salon Fresh From Paris

C’EST MAGNIFIQUE!

 

Amy Abramite, Creative Director at Maxine Salon is no stranger to venturing outside the states for creative explorations. This past June, her travels took her to Paris, France for a two-day L’Oreal Professional “World Tour” class to get the latest scoops on cutting-edge coloring and styling techniques that she will bring back to Maxine Salon.

How did you get the opportunity to go to Paris?
I was able to attend this French school through a special course designed for American stylists through L’Oreal Professional called the World Tour. The World Tour allows hair professionals to experience education, fashion, and culture in foreign cities. I’ve attended the tour 8-years in a row, and have studied at multiple schools in London, Paris, and Rome through the program.
 
 
 
Can you describe the Dessange hairstylists you worked with?
Dessange stylists are the official hair stylists for the Cannes film festival, the Roland Garros French Tennis Open, and the US Open. They’ve also styled collections for Coco Chanel, and Christian Dior. The majority of our instruction and conversations were strictly business adhering to their method, and approach to cut, color, and style.

  
How are the French women wearing their hair?
In France, the big hair trend is wearing your natural texture. For example, if a woman’s hair is naturally wavy, the stylist will recommend a cut that accentuates the curls, rather than a look that takes the client through a rigorous styling routine that changes the integrity of the texture.

 
 
How do American and French women style their hair differently?
American women love to experiment with different textures than their own on a daily basis by using tools such as round brushes, curling irons, or flat irons. The French feel sexy and confident through techniques such as air drying, scrunching their hair with their fingers, or using a diffuser to go natural. The hot tools seem to be nonexistent, and there’s a real freedom in taking that approach. We also used razor cutting to take that aesthetic even further to create softer, worn-in outlines, rather than opting for scissors for perfect geometric, blunt lines. The end result is a relaxed, wispy feel that’s low maintenance for all textures and lifestyles. C’est magnifique!

Can you reveal some fun facts about your trip?
· My favorite thing to eat in Paris is the food you can buy on the street. After seeing a show at the Moulin Rouge, I bought a cheese Panini, and a nutella and banana crepe, amazing!
· As far as trends go, I noticed a lot of young girls wearing long brunette hair with no bangs, a side part, and air-dried with mousse.
· The best place to shop for clothing, records, and accessories is Colette. They always have the latest trends for anything cool.

Amy’s describes her travels as being the highlight of the year! She is looking forward to attending their next course in Melbourne, Australia this upcoming October.

About Maxine Salon
Maxine, the Chicago Flagship L’Oréal Professionnel Haircolor Center, offers expert haircutting, styling, and the latest color techniques.  These services – delivered by cutting-edge, accessible stylists and colorists, along with premium customer service–make Maxine a most coveted beauty destination.  The luxury professional hair care lines Kérastase and Shu Uemura Art of Hair are available.
                          
Maxine is open Monday through Saturday with evening hours. Valet parking is available.
 
712 North Rush Street
Chicago IL 60611
312.751.1511
www.maxinesalon.com
 

Blast Press Clippings Roundup – Week of June 17th

190 North

Troquet-Grilled Cheese Restaurants

312 Dining Diva

Rosebud Prime/Rosebud Steakhouse-The Annual Bloody Mary Fest & More…

Cheeky Chicago

Brasserie by LM-Chic Bistro Replaces Tribute Restaurant

Chicago Foodies

Brasserie by LM-Best Southside Outdoor Seating

Chicago Now 

437 Rush-Food Fun Friday

Chicago Sun-Times

Rosebud Steakhouse-Justin Verlander at Rosebud

Hugo’s Frog Bar & Fish House-The Big Deals

Kanela-The Big Deals

Chicago Tribune

Tavern on Rush-Chris Robinson at Tavern on Rush

Chicago Q-Kerry Wood at Chicago Q

Agio-Our Alfresco Favorites

Athena-Our Alfresco Favorites

Chicago Cut-Our Alfresco Favorites

Cru Cafe & Wine Bar-Our Alfresco Favorites

Gibsons Bar & Steakhouse-Our Alfresco Favorites

Chicagoist

Frontier-Enjoy a Whole Smoked Alligator at Frontier

Concierge Preffered 

437 Rush-Chicago Gourmet’s Wine & Spirits Dinner Series Continues with Cab is King

Crain’s Chicago Business

Brasserie by LM-Casual French Fare, with a Side of Elvis

Lottie’s-10 Things To Do This Weekend

Daily Herald 

Rosebud-Rosebud’s Cooking Class

Waterleaf-Waterleaf Restaurant Premieres Chef’s Table June 24

Dining Chicago

Rosebud Prime/Rosebud Steakhouse-They’re Grilling in the Loop

Eater 

Bar Umbriago-Bar Umbriago Welcomes You to Eat, Drink Like in Italy

Brasserie by LM-South Loop: Where to take Visiting Friends to Eat & Drink

Kanela-Kanela Does Dinner

Fit Ink 

Real Ryder Revolution-Spin Cycles

FOX Business 

Chicago Cut-Chicago: Chicago Cut Steakhouse

Local Wine Events 

Carlucci-Carlucci Presents Terlato Wine Dinner

Metromix 

437 Rush-Franciscan Estate Wine Dinner

Cityscape-Vino with a View

Cityscape-Thursday Best Bets

Lottie’s-White Sox Bus Trip

Nikki and the City 

Chicago Q-Lunch at Chicago Q

Patch 

Carlucci-Carlucci Presents Terlato Wine Dinner

Racked 

Maxine Salon-The French Braid Goes Haute for Bridal Season

RedEye 

Carnivale-Thrilla in Manila

Frontier-Whole Smoked Alligator

Frontier-Hot Right Now

Kanela-Night Shift

Landshark Beer Garden-Light Up the Sky

Tavern on Rush-Rush to the Patio

Refinery 29 

Maxine Salon-3 Local Hairstylists to Book ASAP

Rundown Chi 

Bar Umbriago-Wining and Dining

Thrillist 

Bar Umbriago-River North’s New Italian Wine Bar

Time Out Chicago 

Cru Cafe & Wine Bar-The Bar Chart

Cru Cafe & Wine Bar-Recently Opened

Frontier-Odd Bit Monday

Troquet-The Bar Chart

 

 

 

Trib Local

Rosebud-Rosebud June Culinary Class

Urban Daddy 

Chicago Cut-Just a Giant Lobster Boil on the River

Frontier-Kind of Like Alligator Turducken…

Vino Con Vista 

437 Rush-“Cab is King” Wine Dinner at Phil Stefani’s on Rush in Chicago

Windy City Times 

Frontier-Odd Bit Monday

Quartino-Wine Bash

Yelp 

Carlucci-Carlucci Presents Terlato Wine Dinner

Zagat

Frontier-Whole Smoked Alligator Now Being Served at Chicago Restaurant

 

Maxine Salon Creative Director Dishes on Upcoming Trends


MAXINE SALON CREATIVE DIRECTOR
DISHES ON UPCOMING TRENDS
FROM NY FASHION WEEK

Maxine Salon Creative and Educational Stylist Amy Abramite – who has been featured in W, Glamour, CS and Michigan Avenue Magazines (among others!) – gives us her tips straight from New York Fall 2012 Fashion Week where she was backstage at the Jason Wu, Rachel Zoe, Monique Lhuillier, Vantan Tokyo, Jill Stuart and Creatures of the Wind shows.

What are the strongest cuts you see coming out of New York Fashion Week that real woman can wear?

· The majority of the runway models have long hair to make it convenient for stylists to put the hair up into a variety of up cutting-edge styles.

· The hottest cut we saw though is very similar to Kate Middleton’s hair which is very wearable for women who like a low maintenance style while still having the variety of wearing their hair down in a blow dry, or up in an up-do.

 
 
 
The ponytail style looks like it got major play on the runway, do you find this to be the strongest trend currently for designers?

· Yes! Ponytails are a dominant trend on the runway. It’s the base of a lot of other styles, such as a bun, so it’s an important basic technique to master when putting the hair up.

· My favorite hairstyle trend on the runway was the high ponytail we styled for Jason Wu. See photo below for this look.



 
What was your favorite show to style? 

· My favorite show to style was Creatures of the Wind. All of the models had long hair so we created faux bobs by tucking and pinning the hair into a square shape near the chin.

· I love making long hair look short without having to sacrifice any length with scissors. In the nape of the design, we added braids, and wrapped the hair into a flat chignon for a romantic texture. We then placed plastic flowers and leaves into the hair, and finished it with gold glitter spray. It had a light and ethereal feeling and the models looked like lovely mythical creatures.
 

 

                          
Maxine is open Monday through Saturday with evening hours. Valet parking is available. 
712 North Rush Street
Chicago IL 60611
312.751.1511
 
Maxine, the Chicago Flagship L’Oréal Professionnel Haircolor Center, offers expert haircutting, styling, and the latest color techniques.  These services – delivered by cutting-edge, accessible stylists and colorists, along with premium customer service–make Maxine a most coveted beauty destination.  The luxury professional hair care lines Kérastase and Shu Uemura Art of Hair are available.

Maxine Salon Adds New Braiding Menu


MAXINE SALON ADDS SOUGHT-AFTER BRAID MENU
With the success of Birchbox’s Braiding Event held last week at Maxine Salon and the blogosphere buzzing about braids, Maxine Salon has launched a sought-after  braid bar. Cliff Freeman, stylist at the salon, spills the details on fashion’s trending topic.

What is it about braids that have made this once childish look so fabulous again? 

· The fashion world has brought braids back to life in a more sophisticated manner. I like to think of braiding as the new blowout! They are faster, cheaper and can last just as long, if not longer, than a great blow dry. Playing around with the textures of braids distinguishes them from being childish to something more artistic and fashionable.

How are people experimenting with the versatility of braids?

· They can be very smooth and elegant, or wild and crazy.

· They can serve a purpose (i.e. being able to put your hair up on a hot summer day without having just a boring ponytail).

 
     · They can give lots of texture without a lot of work.

What are some of the more popular braids that customers are looking for?

· The French braid is a staple and customers also like a soft-swept “herringbone” braid to the side, or a flirty milkmaid French braid around the crown of the head. Another popular style is a nice chord braid (rope braid) along the hairline or incorporated into a simple up-do.

 
 
 
Are braids trending year around or are they essentially a summer look?

· Since braiding regained its popularity, it’s staying trendy throughout the year. Of course, it is still a whimsical carefree summertime look, but as it has begun to explode on the runways with fashion as it brings an ethereal and romantic look to the fall and winter.

What’s the scoop on Maxine Salon’s latest braid bar?

· Maxine added Braiding to the Style section on their menu. The menu will offer an array of different braids and looks. The braiding fee will start at $30 on as-is dry hair.

Looking for a great alternative to a blow dry or quick style? Make way to Maxine Salon, for an effortless and whimsical summer look.

 
 
About Maxine Salon
Maxine, the Chicago Flagship L’Oréal Professionnel Haircolor Center, offers expert haircutting, styling, and the latest color techniques.  These services – delivered by cutting-edge, accessible stylists and colorists, along with premium customer service–make Maxine a most coveted beauty destination.  The luxury professional hair care lines Kérastase and Shu Uemura Art of Hair are available.


Maxine is open Monday through Saturday with evening hours. Valet parking is available.
 
712 North Rush Street
Chicago IL 60611
312.751.1511

Maxine Salon Goes For The Gold


MAXINE SALON GOES FOR THE GOLD
From the resurgence of yellow gold jewelry to the London Summer Olympics, gold is hot for summer 2012. We will soon start seeing Kate Moss’s ashy blond and Kelly Osbourne’s silver purple tones long gone.  Here, Maxine colorist, Josh Shores will tell us exactly how to go for the gold.

The misconceptions:
· There is a misconception that gold comes in as red. When done properly, gold can give you a beautiful summer glow and goes great with the hint of sun you’ve been waiting for all winter.

· Shine – that’s one thing all blondes are looking for. If you are lifting your hair and over processing it into super pale blond, you are absorbing all the light. Soft golden and amber hues actually reflect light and give off a shiny healthy appearance.

New approach:
· Clients should try a new approach to color and get out of the heavily foiled solid look. Hair color has become much softer and European in the last few years.  Hollywood is embracing glamorous balayage and ombre looks.

· This look will be a bit of transition and training your eye to embrace it may take a few visits to the salon. However, once you do, the beauty, low maintenance and health of your hair will be time erasing.

 
 
 
Getting the look:
     · Find a stylist well versed in balayage and have the colorist paint soft golden beige and amber tones onto your locks.

     · One thing that I love to do when converting clients to a balayage look is something I like to call ‘the Sarah Jessica.’ Keep softer warm golden hews toward the back slightly off the root, then brighten it up around the face.

Start to embrace having a somewhat softer more grown out appearance with hews of shiny gold and you’ll be walking around feeling like you’ve won a gold medal.
 
 
About Maxine Salon
Maxine, the Chicago Flagship L’Oréal Professionnel Haircolor Center, offers expert haircutting, styling, and the latest color techniques.  These services – delivered by cutting-edge, accessible stylists and colorists, along with premium customer service–make Maxine a most coveted beauty destination.  The luxury professional hair care lines Kérastase and Shu Uemura Art of Hair are available.


Maxine is open Monday through Saturday with evening hours. Valet parking is available.
 
712 North Rush Street
Chicago IL 60611
312.751.1511
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Maxine Salon Creative Director Dishes on Upcoming Trends


MAXINE SALON CREATIVE DIRECTOR
DISHES ON UPCOMING TRENDS
FROM NY FASHION WEEK

Maxine Salon Creative and Educational Stylist Amy Abramite – who has been featured in W, Glamour, CS and Michigan Avenue Magazines (among others!) – gives us her tips straight from New York Fall 2012 Fashion Week where she was backstage at the Jason Wu, Rachel Zoe, Monique Lhuillier, Vantan Tokyo, Jill Stuart and Creatures of the Wind shows.

What are the strongest cuts you see coming out of New York Fashion Week that real woman can wear?

· The majority of the runway models have long hair to make it convenient for stylists to put the hair up into a variety of up cutting-edge styles.

· The hottest cut we saw though is very similar to Kate Middleton’s hair which is very wearable for women who like a low maintenance style while still having the variety of wearing their hair down in a blow dry, or up in an up-do.

 
 
 
The ponytail style looks like it got major play on the runway, do you find this to be the strongest trend currently for designers?

· Yes! Ponytails are a dominant trend on the runway. It’s the base of a lot of other styles, such as a bun, so it’s an important basic technique to master when putting the hair up.

· My favorite hairstyle trend on the runway was the high ponytail we styled for Jason Wu. See photo below for this look.



 
What was your favorite show to style? 

· My favorite show to style was Creatures of the Wind. All of the models had long hair so we created faux bobs by tucking and pinning the hair into a square shape near the chin.

· I love making long hair look short without having to sacrifice any length with scissors. In the nape of the design, we added braids, and wrapped the hair into a flat chignon for a romantic texture. We then placed plastic flowers and leaves into the hair, and finished it with gold glitter spray. It had a light and ethereal feeling and the models looked like lovely mythical creatures.
 

 

                          
Maxine is open Monday through Saturday with evening hours. Valet parking is available. 
712 North Rush Street
Chicago IL 60611
312.751.1511
 
Maxine, the Chicago Flagship L’Oréal Professionnel Haircolor Center, offers expert haircutting, styling, and the latest color techniques.  These services – delivered by cutting-edge, accessible stylists and colorists, along with premium customer service–make Maxine a most coveted beauty destination.  The luxury professional hair care lines Kérastase and Shu Uemura Art of Hair are available.

Maxine Salon Introduces New Team Member

MAXINE SALON INTRODUCES NEW TEAM MEMBER
Jason “Rex” Jimieson

 

Maxine Salon welcomes new team member and colorist, Jason Rex Jimieson, known to all as “Rex.” Rex has an extensive 19-year background in coloring hair and specializes in natural looks and Balayage (a variation that fools the eye into believing color is real).  His clients know him as being meticulous and patient, maintaining the integrity of their hair while keeping up with new technologies and techniques.

Rex has received extensive education and exposure in his chosen specialty, most recently at the L’Oreal World Tour / Color Trophy in London and America’s Beauty Show in Chicago. Rex admits, “I have built a hugely successful apprenticeship program from the ground up, and also serve on the L’Oreal Artistic Technical Team as an educator.”  The Maxine Team is thrilled about Rex’s arrival to the salon and he is eager to provide professional services and relaxing salon experience for his clients.
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